So the year is slowly rolling to an end and your business has yet to launch...
The investment you put out last year has barely shown a sufficient return, and you are close to throwing in the towel.
10 Tips To Get Your Business Dollars Rolling In 2014-2015
Bought to you by N'chukym Berry
So what is next?
While most small businesses are knee-deep in their holiday busy season right now, believe it or not, 2014 is right around the corner. And with the New Year comes the opportunity start fresh, and the chance to re rejuvenate your marketing strategy.
Here are 10 strategies that will help you not only maximize your return this year, but also boost your customer base, and move upward to keeping business booming
1. Leverage is key:
Email continues to be one of the largest methods of conversions for big and small businesses. While social media and other online marketing tools play an important part in your 2014-2015 marketing, your email contact list will continue to be one of your most valuable assets. Remember this helpful key while planning for your growth.
Email continues to be one of the largest methods of conversions for big and small businesses. While social media and other online marketing tools play an important part in your 2014-2015 marketing, your email contact list will continue to be one of your most valuable assets. Remember this helpful key while planning for your growth.
2. Clean up your Email Lists
Clear out any bounced email addresses, duplicates and otherwise inactive contacts so you can focus on engaging your most interested customers.
Clear out any bounced email addresses, duplicates and otherwise inactive contacts so you can focus on engaging your most interested customers.
3. Create Segmented Lists
While you are updating your contacts, segment the list based on interests and past purchases so that your messages reach those most interested in receiving them.
While you are updating your contacts, segment the list based on interests and past purchases so that your messages reach those most interested in receiving them.
4. Offer Great Content
Send relevant, valuable content to the people who have opted to receiving communications – content that people will look for. Use an enticing subject line and make sure they recognize who the email is from.
Send relevant, valuable content to the people who have opted to receiving communications – content that people will look for. Use an enticing subject line and make sure they recognize who the email is from.
5. Share Content Across Channels
Cross-pollinate your content with teaser links across all media which includes linking to your Facebook, YouTube and other social media pages from your e-newsletter, blog and website. Post teasers about the content on Twitter, LinkedIn and other social media sites that lead back to your content destinations.
Cross-pollinate your content with teaser links across all media which includes linking to your Facebook, YouTube and other social media pages from your e-newsletter, blog and website. Post teasers about the content on Twitter, LinkedIn and other social media sites that lead back to your content destinations.
6. Engage Via Social Media
It has the power to take any of the feedback you may receive from using a tool like email marketing and supercharge it- letting customers share their thoughts, questions, and ideas quickly and publicly. And it allows you to respond just as fast, without having to pick up the phone or worry the customer isn't seeing your response.
It has the power to take any of the feedback you may receive from using a tool like email marketing and supercharge it- letting customers share their thoughts, questions, and ideas quickly and publicly. And it allows you to respond just as fast, without having to pick up the phone or worry the customer isn't seeing your response.
7. Pay Attention to What People are Saying
In addition to review sites like Yelp, consumers are also relying on social networks like Facebook, Twitter, and Pinterest before making a purchase. Pay special attention to what people are saying about your business on all of these social networks. Look for opportunities to engage with your most loyal fans on Facebook, respond to a customer’s question on Twitter, or thank someone for a positive online review whenever you get the chance.
In addition to review sites like Yelp, consumers are also relying on social networks like Facebook, Twitter, and Pinterest before making a purchase. Pay special attention to what people are saying about your business on all of these social networks. Look for opportunities to engage with your most loyal fans on Facebook, respond to a customer’s question on Twitter, or thank someone for a positive online review whenever you get the chance.
8. Refresh your Online Listings
Consumers rely on search engines like Google or Bing, city guides like Citysearch, and mobile apps like Foursquare to discover new businesses. Identify the places that your target audience is turning to when searching for businesses similar to yours, and make sure information about your business on those sites is accurate and up-to-date.
Consumers rely on search engines like Google or Bing, city guides like Citysearch, and mobile apps like Foursquare to discover new businesses. Identify the places that your target audience is turning to when searching for businesses similar to yours, and make sure information about your business on those sites is accurate and up-to-date.
9. Go Mobile!
More people are using mobile devices to inform their purchase decisions. In the past year alone, smartphone usage in the U.S. increased by 50 percent. If a potential customer can’t easily find and consume the information they’re looking for from their mobile device or if you send an email that doesn't look good on a smartphone or tablet it could cost you business.
More people are using mobile devices to inform their purchase decisions. In the past year alone, smartphone usage in the U.S. increased by 50 percent. If a potential customer can’t easily find and consume the information they’re looking for from their mobile device or if you send an email that doesn't look good on a smartphone or tablet it could cost you business.
10. Engage In Person
Online tools are key to marketing success, but engaging in person enables you to create a lasting connection in a very powerful way, which leads to customer loyalty and ever-valuable word of mouth. Consider hosting an open house, an education event, or some other type of event to increase awareness about your business, strengthen relationships, and inspire involvement for the coming year
Online tools are key to marketing success, but engaging in person enables you to create a lasting connection in a very powerful way, which leads to customer loyalty and ever-valuable word of mouth. Consider hosting an open house, an education event, or some other type of event to increase awareness about your business, strengthen relationships, and inspire involvement for the coming year
See more tips at http://simple-money-made.blogspot.com/
Articles and content in this section of the website are really amazing. Great ideas indeed! I will surely keep this in my mind!
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